https://www.holotype.studio/projects daily 1.0 2025-11-26 https://images.squarespace-cdn.com/content/v1/5bff2185365f02c7f0c91399/1561650497334-9VZ2XA8KXWHGI2E21IGN/Refinery+1182+1904252+copy.jpg Work Project Scope: Strategy, Writing, Photography, Design. Refinery finds and develops the next generation of companies on a mission to change the way we see the world. We loved working with Refinery to relaunch their brand. We developed their brand strategy, wrote their brand story, directed the photography and designed their new website at refinery.com. https://images.squarespace-cdn.com/content/v1/5bff2185365f02c7f0c91399/1655744307107-M9XHRN7AKIKDT65GMR5Y/Bag_CoverLR.jpg Work Project Scope: Brand Redesign, Illustration, Typography and Production Weird name, right? Even weirder when you find out we don’t sell chicken feed, forestry services, or even mushrooms. So if it’s not a product, or even an ingredient, just what the heck is it? Hen of the Woods is an attitude — a tireless belief that there has got to be a better way. It all started with a salad, and three Cincinnati chefs who were absolutely convinced that there had to be a better way to make gluten-free croutons. Countless trials later we found it, and our Red Wine Vinegar potato chips born. That better crouton became a runaway hit, and grew into a complete line of full-flavor, better-than-the-other-guys potato chips that we sold to like-minded food lovers, restaurants and breweries. https://images.squarespace-cdn.com/content/v1/5bff2185365f02c7f0c91399/1591309641734-G1TRT3DWURRQYH5UOVUV/SB_header.jpg Work Project Scope: Naming, Brand Strategy, Brand Identity, Storytelling, Packaging, Illustration, Typography, Environment, and Apparel. Creating a restaurant from scratch. Sacred Beast is a modern diner, focused on simple food taken seriously, from award-winning chef, Jeremy Lieb. The design concept brings the farm to life as main characters –the chicken, cow, and rabbit––in a contemporary twist on a 19th century inspiration that honors the city’s beginnings and long standing tradition of great food. Sacred Beast has quickly become one of the hottest spots in Over-The-Rhine. https://images.squarespace-cdn.com/content/v1/5bff2185365f02c7f0c91399/1609801961568-Q9P2WNTPC4DNBBTU72WQ/Holotype-Gin-Proof+47.jpg Work Project Scope: Brand Creation, Brand Identity, Illustration, Packaging, Photography We partnered with Northern Row Distillery to develop our own Holotype Winter Gin, a holiday gift for our clients and collaborators. The leopard, fox and monkey are the spirit animals of the founding partners in strategy, writing and design. https://images.squarespace-cdn.com/content/v1/5bff2185365f02c7f0c91399/1682022069316-GM2WXOJLEE8WUG9DMBWN/ABF8.jpg Work Scope: Strategy, Naming, Writing, Creative Direction, Design and Activation. ABF conducts research that explores the intersection of law and society — to expand knowledge and advance justice. Their groundbreaking work is used to spark conversations, shape law and policy, and influence societies. Knowledge powers the pursuit of justice. https://images.squarespace-cdn.com/content/v1/5bff2185365f02c7f0c91399/1609877268003-ZEKXKOHEEQ6BFI6FB0S3/cover3.jpg Work Scope: Brand Identity, Typography, Photo Direction When Grammy-winning artist Matt Berninger and the legendary multi-instrumentalist, Booker T Jones, joined forces to start Book Records, they called on us to develop the identity system and look, took, feel for the brand. More to come from this young start-up! Photography of Matt and Booker T: Tom Berninger, Chris Sgroi and Chantal Andersen. https://images.squarespace-cdn.com/content/v1/5bff2185365f02c7f0c91399/1706725078555-HWO0UJF4BCRYCAN9CS0V/Screenshot+2024-01-31+at+1.12.28%E2%80%AFPM+copy.png Work Project Scope: Naming, Identity, Collateral, Gear Aaconn Studio is a photography studio led by Aaron Conway. We were tasked to develop a new name for his business, and create a look, tone, feel that is distinctive. https://images.squarespace-cdn.com/content/v1/5bff2185365f02c7f0c91399/1706892278199-5BUE6J2E1XX0G77JEE4R/Screenshot+2024-02-02+at+10.47.28%E2%80%AFAM.png Work Scope: Strategy, Brand Identity, Look and Feel, Writing Mary Alice Hadley established one of Louisville’s most iconic and well-known potteries. Born into a family of clay tile makers, her knowledge of working with clay began in her early years. Exhibiting an interest in art and design, she ultimately became a widely recognized painter, winning numerous awards and acclaim from Los Angeles to Europe. Collaborating with her mechanical engineer husband George, she turned a personal endeavor into a thriving and beloved business that continues to capture new audiences in it's ninth decade. https://images.squarespace-cdn.com/content/v1/5bff2185365f02c7f0c91399/1620853392671-3LG8TS3FY9HNKYVSSVJV/Small+Box+2+Top+Down+High+Res_V1.jpg Work Project Scope: Brand Development, Brand Strategy, Brand Identity, Packaging, Animation and 3D Modeling Marianne Eaves is the first female master distiller, and this is her entry into shaking up the spirits industry. We are excited to share the “Distilling Eaves” identity system for EAVES BLIND, a new blind tasting program that she has developed. We built the brand from the ground up, and can’t wait for Marianne to continue her trailblazing way-forward. https://images.squarespace-cdn.com/content/v1/5bff2185365f02c7f0c91399/1648568163417-49BYYBN1CTTJ9N3QVZS4/Stafford2.jpg Work Project Scope: Brand Strategy, Brand Identity, Storytelling, Packaging, Illustration, Typography, Environment, and Apparel. Stafford Jewelers was born in the year of the monkey. We we created the entire brand strategy, brand concept, brand story and design for the rebrand of this fine jeweler. https://images.squarespace-cdn.com/content/v1/5bff2185365f02c7f0c91399/1660831601268-I90L8CX37H7K5AQUM1I0/van.jpg Work Project Scope: Strategy, Company Naming, Writing, Creative Direction, Design, Photography Meet Cursive, our newest brand. We worked with founders Rob Herman and Mike Hunter to develop the name and identity for their commercial printing business. Cursive will make it easy for high-end brands to create premium labels that will thrill their customers and redefine their categories. The Cursive brand shares Rob and Mike’s strength and confidence, and, as you’ve probably noticed, it is *not* written in cursive. https://images.squarespace-cdn.com/content/v1/5bff2185365f02c7f0c91399/1599741424206-AFSWLTBB1QHLM9CHHMT3/cover.jpg Work Project Scope: Album Designs, Merchandise Design, Web Design The National’s Matt Berninger reached out to us to design his debut solo album. How can you says no to a Grammy award-winning artist? We are major fans of his work, and now have become close working partners on a number of projects. These are the covers of the standard and deluxe versions, both of which we have received a 2022 Grammy nomination Best Packaging Design category. https://images.squarespace-cdn.com/content/v1/5bff2185365f02c7f0c91399/1590622835123-GHGIR71AK8P5TKAX81FE/Xseies.jpg Work Project Scope: Strategy, Naming, Design, 3D modeling We were pretty amped to design the packaging for D’Addario’s new X Series, the most technologically advanced guitar strings from the legendary New York brand. Along the way, we talked to some musicians, toured D’Addario’s amazing lab, and even bought ourselves a guitar or two. Pick up a set for your favorite axe at your favorite music. https://images.squarespace-cdn.com/content/v1/5bff2185365f02c7f0c91399/1743171152453-O4IYOM3PVWFYJJGE4AG5/image.jpeg Work Project Scope- Structure Design, Packaging, Branding Captain Morgan approached us to design a limited edition Rum that commemorated the sinking of Captain Morgan’s favorite ship, the Satisfaction. The packaging structure pays homage to the structure that would be found on the ship he sailed on, prior to it hitting the bottom of the sea. Executive Creative Directors: Dale Doyle, Gerhard Koenderink. Design Directors: Jeff Maurer, Joe Napier https://images.squarespace-cdn.com/content/v1/5bff2185365f02c7f0c91399/1745861316015-G22HQY1PCIOUTBPEGUZX/3U9A3567.cxx.jpg Work Scope: Strategy, Writing, Structure Design, 3D Modeling, Branding, Photography Marianne Eaves, Kentucky's first female Master Distiller, today debuts Forbidden, the spirits industry's first white corn and white winter wheat expression of bold Kentucky bourbon. Inspired by Southern cooking, Forbidden is the culmination of nearly a decade of work by Eaves to capture the essence of an elegant mature bourbon achieved by nontraditional low-temperature fermentation. Product photography: Paul Mehaffey and Michael Tittel https://images.squarespace-cdn.com/content/v1/5bff2185365f02c7f0c91399/1736964890553-JXA2C60VJ6Y99EPRAO86/f1b39228487961.56053205dbe33.jpg Work Project Scope: Strategy, Package Design, Brand Identity, Activation Redesigning one of the most iconic brands is always a tall task, but over a decade after designing this icon, it is as fresh as the day it launched. Creative Director: Dale Doyle Designers: Ryan Green, Dale Doyle https://images.squarespace-cdn.com/content/v1/5bff2185365f02c7f0c91399/1741975472486-GSFJTLT6M86HRPQ9J2QX/InsideSpread.jpg Work Project Scope: Album Design, Merchandise Design The latest solo album from The National’s Matt Berninger, called Get Sunk. Matt is a Grammy-winning artist and critically-acclaimed songwriter. All X-ray photography for the album was taken by Nick Veasey. https://images.squarespace-cdn.com/content/v1/5bff2185365f02c7f0c91399/1727106721912-L4UPA848TU2JCF78OKHL/ROme+Cover+with+albums.jpg Work Project Scope: Design and Production The National returns with their highly anticipated new live album "Rome," designed by Holotype. This latest offering from the iconic indie rock band showcases their signature blend of introspective lyrics and lush instrumentation. As longtime fans, we're thrilled to present this powerful addition to The National's acclaimed discography. https://www.holotype.studio/northernrowbrewery daily 0.75 2023-03-07 https://images.squarespace-cdn.com/content/v1/5bff2185365f02c7f0c91399/1660498434971-VRX08W8C29HWV4JB9L2Y/NR2.jpg Northern Row Brewery Project Scope: Brand Strategy, Brand Identity, Storytelling, Packaging, Illustration, Typography, Web, and Apparel. With a name inspired by its location, just north of Liberty Street, Northern Row Brewery honors Cincinnati as a historic beer town. The neighborhood was home to the city’s vagrants and misfits throughout history, as well as hardworking blue collar workers. It’s these people and the place that inspired the brewing philosophy and our inspiration for the design of Northern Row. With names like Butcher, Baker, and Drifter, the beer names and design system honor the people who live in the area. The signature line work in the design references the 5 flights of steps within the historic building. https://images.squarespace-cdn.com/content/v1/5bff2185365f02c7f0c91399/1660498434971-VRX08W8C29HWV4JB9L2Y/NR2.jpg Northern Row Brewery Project Scope: Brand Strategy, Brand Identity, Storytelling, Packaging, Illustration, Typography, Web, and Apparel. With a name inspired by its location, just north of Liberty Street, Northern Row Brewery honors Cincinnati as a historic beer town. The neighborhood was home to the city’s vagrants and misfits throughout history, as well as hardworking blue collar workers. It’s these people and the place that inspired the brewing philosophy and our inspiration for the design of Northern Row. With names like Butcher, Baker, and Drifter, the beer names and design system honor the people who live in the area. The signature line work in the design references the 5 flights of steps within the historic building. https://images.squarespace-cdn.com/content/v1/5bff2185365f02c7f0c91399/1543454055090-ABUPJT104S4TMS51F977/cans.jpg Northern Row Brewery https://images.squarespace-cdn.com/content/v1/5bff2185365f02c7f0c91399/1543454156066-EFN9IPAYJ1TZET2EXLN4/motto.jpg Northern Row Brewery https://images.squarespace-cdn.com/content/v1/5bff2185365f02c7f0c91399/1543600399428-Q7T12DBG6HZ1Z9O4UCBN/butcher.jpg Northern Row Brewery https://images.squarespace-cdn.com/content/v1/5bff2185365f02c7f0c91399/1660498435712-RM1CF6EKWW5ZM4BMBDFK/NR1.jpg Northern Row Brewery https://images.squarespace-cdn.com/content/v1/5bff2185365f02c7f0c91399/1561651689341-BAILVZZACVBZEXB6XN2F/Screen+Shot+2019-06-27+at+12.07.50+PM.png Northern Row Brewery https://images.squarespace-cdn.com/content/v1/5bff2185365f02c7f0c91399/1543453777907-8NDC2RH5DLZ0V5VU7NP7/Outcast.jpg Northern Row Brewery https://images.squarespace-cdn.com/content/v1/5bff2185365f02c7f0c91399/1591447815913-K6AAC6Q4C33H9XHBNC7Z/nrbill.jpg Northern Row Brewery https://images.squarespace-cdn.com/content/v1/5bff2185365f02c7f0c91399/1543450299638-OXSWASMNXF1D0DSRN163/DinnerParty.jpg Northern Row Brewery https://images.squarespace-cdn.com/content/v1/5bff2185365f02c7f0c91399/1543450479966-GU223OD2YGR61ITFLLIR/DinnerParty+copy.jpg Northern Row Brewery https://images.squarespace-cdn.com/content/v1/5bff2185365f02c7f0c91399/1543450170471-KGBM8S7UBXUR2XSHJHAI/HirshSquare.jpg Northern Row Brewery https://images.squarespace-cdn.com/content/v1/5bff2185365f02c7f0c91399/1543453518646-4VY4XQSKMPFG84O91807/Outcast.jpg Northern Row Brewery https://www.holotype.studio/whoarewe daily 0.75 2025-03-19 https://images.squarespace-cdn.com/content/v1/5bff2185365f02c7f0c91399/1632873777538-3JH61NXW9N2SV4GM5S98/Holotype_05.05.21_1046+copy.jpg Who We Are - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bff2185365f02c7f0c91399/1632872813004-UBF8H8L2MZNK33EQBI2F/51167736012_4bd6c1ccd6_h.jpg Who We Are - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bff2185365f02c7f0c91399/1632873262601-WUHRL8B9TAMSD85H0FXK/matt1.jpg Who We Are - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.holotype.studio/press daily 0.75 2025-03-19 https://images.squarespace-cdn.com/content/v1/5bff2185365f02c7f0c91399/e983731b-6435-47e4-b7ff-528704bdfa30/Holotype_05.05.21_769R+cop1y+2.jpg Press - Make it stand out Dale Doyle becomes a Voting Member of The Recording Academy, class of 2022. https://images.squarespace-cdn.com/content/v1/5bff2185365f02c7f0c91399/1e927a4a-7564-4558-a45f-7f7f4ab55202/TheNationalRome_Cover.jpg Press - Make it stand out Holotype designs latest album from the critically acclaimed band, The National. https://images.squarespace-cdn.com/content/v1/5bff2185365f02c7f0c91399/1626184018116-78MVLR3Y778QIGKAVB12/thedieline.jpg Press - Make it stand out Eaves Blind and Holotype hit The Dieline https://images.squarespace-cdn.com/content/v1/5bff2185365f02c7f0c91399/c59fc0e7-00de-438b-99ea-cac304577ec6/S1100978-Edit.jpg Press - Make it stand out Holotype’s design for Forbidden Bourbon hits The Dieline https://images.squarespace-cdn.com/content/v1/5bff2185365f02c7f0c91399/c5d081c1-87cd-453a-ad2f-75f479153f3f/SerpentinePrison.jpg Press - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bff2185365f02c7f0c91399/1572962570667-MREQ4RROU5KU6RYBGXUQ/Xseies.jpg Press https://images.squarespace-cdn.com/content/v1/5bff2185365f02c7f0c91399/1616074337644-X8VAMKU66XX7O4YNQ7J8/cover.jpg Press https://images.squarespace-cdn.com/content/v1/5bff2185365f02c7f0c91399/1609174961530-23GQ5LWM0L4ZEGZ8DEKZ/light.jpg Press https://images.squarespace-cdn.com/content/v1/5bff2185365f02c7f0c91399/1618239013947-QQTM87RE6RQVMEKETZ7C/Screen+Shot+2021-04-12+at+10.48.06+AM.png Press EAVES and Holotype featured in New York Times