Scope: Strategy, Naming, Design, 3D modeling  We were pretty amped to design the packaging for D’Addario’s new X Series, the most technologically advanced guitar strings from the legendary New York brand. Along the way, we talked to some musicians, toured D’Addario’s amazing lab, and even bought ourselves a guitar or two. Pick up a set for your favorite axe at your favorite music store this September.
       
     
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da_xtb50105_front_white.jpg
       
     
da_xtb50105_detail1_white.jpg
       
     
da_xtb50105_back_white.jpg
       
     
da_xtb45105_main_white.jpg
       
     
da_xtb45105_front_white.jpg
       
     
da_xtb45105_detail1_white.jpg
       
     
da_xtb45105_back_white.jpg
       
     
da_xtb45100_main_white.jpg
       
     
da_xtb45100_front_white.jpg
       
     
da_xtb45100_detail1_white.jpg
       
     
da_xtb45100_back_white.jpg
       
     
 Scope: Strategy, Naming, Design, 3D modeling  We were pretty amped to design the packaging for D’Addario’s new X Series, the most technologically advanced guitar strings from the legendary New York brand. Along the way, we talked to some musicians, toured D’Addario’s amazing lab, and even bought ourselves a guitar or two. Pick up a set for your favorite axe at your favorite music store this September.
       
     

Scope: Strategy, Naming, Design, 3D modeling

We were pretty amped to design the packaging for D’Addario’s new X Series, the most technologically advanced guitar strings from the legendary New York brand. Along the way, we talked to some musicians, toured D’Addario’s amazing lab, and even bought ourselves a guitar or two. Pick up a set for your favorite axe at your favorite music store this September.

da_xtb50105_main_white.jpg
       
     
da_xtb50105_front_white.jpg
       
     
da_xtb50105_detail1_white.jpg
       
     
da_xtb50105_back_white.jpg
       
     
da_xtb45105_main_white.jpg
       
     
da_xtb45105_front_white.jpg
       
     
da_xtb45105_detail1_white.jpg
       
     
da_xtb45105_back_white.jpg
       
     
da_xtb45100_main_white.jpg
       
     
da_xtb45100_front_white.jpg
       
     
da_xtb45100_detail1_white.jpg
       
     
da_xtb45100_back_white.jpg