Project Scope: Brand Strategy, Brand Identity, Storytelling, Packaging, Illustration, Typography, Environment, and Apparel.

Stafford Jewelers was born in the year of the monkey. We we created the entire brand strategy, brand concept, brand story and design for the rebrand of this fine jeweler.

Every identity we create is built around a big idea and a compelling story. The following images outline the story around the Stafford Monkey identity.