Project Scope: Brand Strategy, Brand Identity, Storytelling, Packaging, Illustration, Typography, Web, and Apparel.
With a name inspired by its location, just north of Liberty Street, and a nod to its former neighbors, Northern Row Brewery honors Cincinnati as a historic beer town. The neighborhood was home to the city’s vagrants and misfits throughout history, as well as hardworking blue collar workers. It’s these people and the place that inspired the brewing philosophy and the Holotype designs for Northern Row. With names like Butcher, Outcast, and Drifter, the beer names and design system honor the history of the place with a modern sensibility. The signature line work in the design references the 5 flights of steps within the historic building.