Project Scope: Brand Strategy, Brand Identity, Illustration, Packaging, Advertsing, and Apparel.  Hen of the Woods is a kettle chip story that began in 2013 at a farmer’s market. What started as an inspired idea by two chefs developed into a quirky snack food company that creates intense savory snacks that everyone everywhere can enjoy. Holotype harnessed that bold flavor and humor in its redesign of this hometown favorite, that has since gone nationwide.
       
     
hen ad.jpg
       
     
red.jpg
       
     
barbie.jpg
       
     
chive.jpg
       
     
con.jpg
       
     
salt.jpg
       
     
 Project Scope: Brand Strategy, Brand Identity, Illustration, Packaging, Advertsing, and Apparel.  Hen of the Woods is a kettle chip story that began in 2013 at a farmer’s market. What started as an inspired idea by two chefs developed into a quirky snack food company that creates intense savory snacks that everyone everywhere can enjoy. Holotype harnessed that bold flavor and humor in its redesign of this hometown favorite, that has since gone nationwide.
       
     

Project Scope: Brand Strategy, Brand Identity, Illustration, Packaging, Advertsing, and Apparel.

Hen of the Woods is a kettle chip story that began in 2013 at a farmer’s market. What started as an inspired idea by two chefs developed into a quirky snack food company that creates intense savory snacks that everyone everywhere can enjoy. Holotype harnessed that bold flavor and humor in its redesign of this hometown favorite, that has since gone nationwide.


hen ad.jpg
       
     
red.jpg
       
     
barbie.jpg
       
     
chive.jpg
       
     
con.jpg
       
     
salt.jpg